People
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Danis He, Co-founder of WisdomAsia-RisingSun
12 years engaged experiences
One of the earliest person who enter Chinese marketing research industry
Rich experiences in consultant & marketing research
MBA of FUDAN university
Over 6 years qualitative research experiences; over 1000 FGD sessions conducted, strong expertise in the fields of IT/ Electronic/ Auto/ Beverage/ Channel study
12 years engaged experiences
One of the earliest person who enter Chinese marketing research industry
Rich experiences in consultant & marketing research
MBA of FUDAN university
Over 6 years qualitative research experiences; over 1000 FGD sessions conducted, strong expertise in the fields of IT/ Electronic/ Auto/ Beverage/ Channel study
Barry Tse, Co-founder of WisdomAsia-RisingSun
An all-rounded researcher with extensive experience in qualitative research gained from Hong Kong, Singapore, and China.
Barry used to work in world leading research agencies as well as client side, these include: ACNielsen in various countries, Synovate China, and Nokia Asia Pacific. Barry left the world of global research agencies where he last held the position of Research Director and Head of Qualitative for Synovate China.
Especially known for his approach to branding and communications research, apart from FMCG manufacturers, Barry is known also for his expertise in tourism and hospitality, IT, telecommunications, consumer electronics, and automotives
Bowed under parents' pressure Barry obtained a B.Bus degree. Addicted to academic pursuits, he later obtained an MBA for fun. He also published an academic paper on emotional intelligence and leadership that managed to fool a few publishers' academic review board and quoted by unsuspecting authors such as Daniel Goleman.
An all-rounded researcher with extensive experience in qualitative research gained from Hong Kong, Singapore, and China.
Barry used to work in world leading research agencies as well as client side, these include: ACNielsen in various countries, Synovate China, and Nokia Asia Pacific. Barry left the world of global research agencies where he last held the position of Research Director and Head of Qualitative for Synovate China.
Especially known for his approach to branding and communications research, apart from FMCG manufacturers, Barry is known also for his expertise in tourism and hospitality, IT, telecommunications, consumer electronics, and automotives
Bowed under parents' pressure Barry obtained a B.Bus degree. Addicted to academic pursuits, he later obtained an MBA for fun. He also published an academic paper on emotional intelligence and leadership that managed to fool a few publishers' academic review board and quoted by unsuspecting authors such as Daniel Goleman.
William Lu, Managing Partner, Director-Analytics
William has more than 15 years of experience in market research, in both agency (AC Nielsen and Millward Brown) and client side (Pepsi Beverages).
In agencies, he helped many blue-chip clients in designing and executing market research studies and provided them with actionable recommendations with in-depth understanding of customer insights. He has established strong expertise in FMCG, Retail and Consumer Finance sector, across Asia Pacific region.
He has a wide spectrum of experiences in all research methodologies, especially strong and has a passion on Advertising test and Brand Equity Tracking.
William was educated in Australia with degrees in Business and Social Statistics, and has work experience in Australia, Hong Kong and China.
William has more than 15 years of experience in market research, in both agency (AC Nielsen and Millward Brown) and client side (Pepsi Beverages).
In agencies, he helped many blue-chip clients in designing and executing market research studies and provided them with actionable recommendations with in-depth understanding of customer insights. He has established strong expertise in FMCG, Retail and Consumer Finance sector, across Asia Pacific region.
He has a wide spectrum of experiences in all research methodologies, especially strong and has a passion on Advertising test and Brand Equity Tracking.
William was educated in Australia with degrees in Business and Social Statistics, and has work experience in Australia, Hong Kong and China.
Lutfee Huang, Director-Insight
Approx. 10 years'experiences in marketing and marketing research. Lutfee served as Project Director for Synovate Specialist Qualitative Unit till 2006 and worked as Research Manager Asia for Rich Product Company before joining WisdomAsia-RisingSun
Specialized in qualitative, Lutfee has extensive experience in unconventional qualitative methodology/ tools, such as concept lab/ ideation workshops, consumer ethnography/ observational research and trade interviews/ executive interviews. Now he is interested in using eye tracker to unveil how visual elements are processed by consumers
Regional research exposure in Hongkong, Taiwan, Korea, India, Russia, Kenya and Nigeria. Key industry served includes IT, consumer electronics, banking, automotive, FMCG/ food and beverage
Approx. 10 years'experiences in marketing and marketing research. Lutfee served as Project Director for Synovate Specialist Qualitative Unit till 2006 and worked as Research Manager Asia for Rich Product Company before joining WisdomAsia-RisingSun
Specialized in qualitative, Lutfee has extensive experience in unconventional qualitative methodology/ tools, such as concept lab/ ideation workshops, consumer ethnography/ observational research and trade interviews/ executive interviews. Now he is interested in using eye tracker to unveil how visual elements are processed by consumers
Regional research exposure in Hongkong, Taiwan, Korea, India, Russia, Kenya and Nigeria. Key industry served includes IT, consumer electronics, banking, automotive, FMCG/ food and beverage
Vivian Shi, Director-Insight
Possessing ten years of experience in marketing research, Vivian is a skilled qualitative researcher and moderator. Prior to WisdomAsia-RisingSun, Vivian has been working for several major agencies such as ACNielsen, Synovate & Millward Brown Firefly.
While actively remaining inside the industry, she manages and runs projects of a wide range of categories, including personal care, luxury products, tourism and consumer electronics, etc. Her key accounts include L'Oreal, Unilever & Nokia.
Her expertise lies within advertising research, product development and market segmentation study. As an proficient moderator Vivian has an outgoing personality and excellent communication skills regarding various targets, especially children, females and professionals.
Possessing ten years of experience in marketing research, Vivian is a skilled qualitative researcher and moderator. Prior to WisdomAsia-RisingSun, Vivian has been working for several major agencies such as ACNielsen, Synovate & Millward Brown Firefly.
While actively remaining inside the industry, she manages and runs projects of a wide range of categories, including personal care, luxury products, tourism and consumer electronics, etc. Her key accounts include L'Oreal, Unilever & Nokia.
Her expertise lies within advertising research, product development and market segmentation study. As an proficient moderator Vivian has an outgoing personality and excellent communication skills regarding various targets, especially children, females and professionals.
Marn Xie, Director-Analytics
Marn spent his past 9 years studying China consumers through running marketing research projects. He is an enthusiastic research addict and has high commitment to market research projects and clients.
Prior to joining Wisdom Asia, Marn worked for two world leading research agencies - Synovate and Millward Brown for more than 7 years. He worked at quantitative side.
Marn has rich research and client service experience in a wide spectrum of consumer research studies. The types of study he has handled ranges from product and concept evaluation, usage and attitude study, commercial test, brand tracking to client satisfaction measurement. His expertise mainly stands at Food and Beverage, Personal Care and Automobile industries.
His main interest is to model the collect data and to identify intangible consumer insights from dull hard figures.
Marn graduated from Shanghai International Studies University and holds a bachelor degree in Art.
Marn spent his past 9 years studying China consumers through running marketing research projects. He is an enthusiastic research addict and has high commitment to market research projects and clients.
Prior to joining Wisdom Asia, Marn worked for two world leading research agencies - Synovate and Millward Brown for more than 7 years. He worked at quantitative side.
Marn has rich research and client service experience in a wide spectrum of consumer research studies. The types of study he has handled ranges from product and concept evaluation, usage and attitude study, commercial test, brand tracking to client satisfaction measurement. His expertise mainly stands at Food and Beverage, Personal Care and Automobile industries.
His main interest is to model the collect data and to identify intangible consumer insights from dull hard figures.
Marn graduated from Shanghai International Studies University and holds a bachelor degree in Art.
Ivy Wang, Associate Director-Analytics
Ivy spent her past 6 years studying China consumers through handling marketing research projects. She is an enthusiastic research addict and has high commitment to market research projects and clients.
Prior to joining Wisdom Asia, Ivy worked for two world leading research agencies - Synovate and Millward Brown for more 6 years. She worked at quantitative side.
Ivy has rich research and client service experience in a wide spectrum of consumer research studies. The types of study she has handled ranges from product and concept evaluation, usage and attitude study, commercial test, brand tracking to client satisfaction measurement. His expertise mainly stands at Food and Beverage, Personal Care and Automobile industries.
Her main interest is to model the collect data and to identify intangible consumer insights from dull hard figures.
Ivy graduated from Tongjie University and holds a bachelor degree in Computer Science and Technology.
Ivy spent her past 6 years studying China consumers through handling marketing research projects. She is an enthusiastic research addict and has high commitment to market research projects and clients.
Prior to joining Wisdom Asia, Ivy worked for two world leading research agencies - Synovate and Millward Brown for more 6 years. She worked at quantitative side.
Ivy has rich research and client service experience in a wide spectrum of consumer research studies. The types of study she has handled ranges from product and concept evaluation, usage and attitude study, commercial test, brand tracking to client satisfaction measurement. His expertise mainly stands at Food and Beverage, Personal Care and Automobile industries.
Her main interest is to model the collect data and to identify intangible consumer insights from dull hard figures.
Ivy graduated from Tongjie University and holds a bachelor degree in Computer Science and Technology.
Rebecca Lu, Associate Director
More than seven years experience in marketing research industry. With rich experience in industry study, qualitative /quantitative research and has a profound understanding of Chinese market
As a moderator, she has been conducted more than 500 FGDs in the past six years.
Category experience: the market entry of new product; segmentation and characteristic study; Ads; brand positioning ; new product launching; consumers U&A study etc;
The specialized industry includes: commodity, cosmetics, foods, beverage, home appliance, automobile, healthcare products and IT/telecommunication etc.
More than seven years experience in marketing research industry. With rich experience in industry study, qualitative /quantitative research and has a profound understanding of Chinese market
As a moderator, she has been conducted more than 500 FGDs in the past six years.
Category experience: the market entry of new product; segmentation and characteristic study; Ads; brand positioning ; new product launching; consumers U&A study etc;
The specialized industry includes: commodity, cosmetics, foods, beverage, home appliance, automobile, healthcare products and IT/telecommunication etc.
Lousia Pan, Director- Data Processing
10 years working experience in research industry
One of the establisher of Rising Sun Market Research Company
Currently work as DP managers
Specialized in adopting various data analyzing software
Extensive experience in implementing DP work and team management
10 years working experience in research industry
One of the establisher of Rising Sun Market Research Company
Currently work as DP managers
Specialized in adopting various data analyzing software
Extensive experience in implementing DP work and team management
Angela Pan, Director- Operation
10 years experience in project operation, specialized in project execution and quality control for each category.
Experienced in various kinds of management training, be able to draft the whole flow of project execution standard
10 years experience in project operation, specialized in project execution and quality control for each category.
Experienced in various kinds of management training, be able to draft the whole flow of project execution standard
Margaret Chuen, General Manager, WisdomAsia HK
Margaret began her research career with ACNielsen in 1999. With this 10 years of industry experience, she has a sound understanding of both quantitative and qualitative field management.
In 2000, Margaret joined Mercado Solutions Associates Ltd as Operation Executive and later in 2004 she was promoted to Assistant Operation Manager. Since then she has coordinated all qualitative and quantitative fieldwork and logistics for all internal research projects, both in Hong Kong and internationally.
Her last position was Senior Consultant at KO Recruitment Services in which she was given additional responsibilities in identifying market research needs and providing consultation services to key clients. On top of that, Margaret has also taken on the responsibilities to actively explore new markets and business opportunities for the Company.
Throughout her career in market research, Margaret has spearheaded large-scale quantitative and qualitative research projects including those in Food & Beverage, Banking & Finance, Automobiles, Government Services, Entertainment, Cosmetics, Telecommunications, etc.
Margaret began her research career with ACNielsen in 1999. With this 10 years of industry experience, she has a sound understanding of both quantitative and qualitative field management.
In 2000, Margaret joined Mercado Solutions Associates Ltd as Operation Executive and later in 2004 she was promoted to Assistant Operation Manager. Since then she has coordinated all qualitative and quantitative fieldwork and logistics for all internal research projects, both in Hong Kong and internationally.
Her last position was Senior Consultant at KO Recruitment Services in which she was given additional responsibilities in identifying market research needs and providing consultation services to key clients. On top of that, Margaret has also taken on the responsibilities to actively explore new markets and business opportunities for the Company.
Throughout her career in market research, Margaret has spearheaded large-scale quantitative and qualitative research projects including those in Food & Beverage, Banking & Finance, Automobiles, Government Services, Entertainment, Cosmetics, Telecommunications, etc.