Independent market research · Established 2004
Understanding markets. Across cultures.
Consumer, brand and communications research.
China expertise.
An international perspective.
01 / About WisdomAsia
Established in 2004, WisdomAsia is an independent market research consultancy specialising in consumer, brand and communications research, with particular expertise in China.
We draw on international research experience and trusted professional relationships to shape each assignment around the question at hand. Our work connects local market understanding with the wider perspective organisations need to make informed decisions.
Our longstanding philosophy, Transcultural Intelligence, is simple: research becomes more valuable when findings are understood in their cultural context.
02 / Our expertise
From understanding a market to refining a brand, we design research around the decisions you need to make.
Different perspectives.
Deeper understanding.
Understand what people need, how they choose and what matters in their everyday lives. Explore motivations, usage and local market context to identify relevant opportunities.
Consumer needs · Usage & attitudes · Market exploration
Understand how your brand is perceived and how your message is received. Evaluate positioning, concepts and communications with attention to cultural meaning and audience response.
Brand perceptions · Positioning · Communications evaluation
Explore the reasons behind attitudes and behaviour through conversation and observation. Bring depth and context to the experiences that surveys alone may not explain.
Focus groups · In-depth interviews · Contextual observation
Measure attitudes, test ideas and compare audiences through structured research. Translate patterns in the data into a clear understanding of what they mean for your business.
Online & mobile surveys · Product tests · Tracking studies
Our philosophy. Our reason for being.
Data can tell us what people say and do. Cultural understanding helps us interpret what it means.
Language, values, social expectations and everyday experience shape how people understand brands and respond to communications. The same message can carry different meanings across markets.
We bring research evidence and cultural context together, translating local understanding into insight that organisations can use. This is the thinking behind WisdomAsia, and the meaning of our longstanding tagline.
03 / Our approach
Sound research starts with a clear question and ends with insight that can be used.
Establish the business decision, what is already known and where research can add value.
Select methods suited to the question, the audience and the practical needs of the assignment.
Consider local language, cultural expectations and the realities of the market.
Bring findings together with thoughtful interpretation and clear implications for the decision.
Three decades in research.
A career across cultures.
Barry founded WisdomAsia in 2004, following research roles at Nielsen and Synovate and client-side experience with Nokia. His work spans Hong Kong, Singapore and mainland China, with particular depth in qualitative research, consumer understanding, and brand and communications research.
He holds a PhD in Psychology and lectures in psychology. This combination of commercial experience, cultural understanding and psychological knowledge informs WisdomAsia’s approach to interpreting what people say, how they respond and what their choices mean.
04 / Our network
Experienced collaborators.
Trusted research relationships.
We work with experienced research collaborators, bringing together the expertise and local understanding appropriate to each assignment.
Established international professional relationships complement our China experience and support collaboration when a project requires a broader market perspective.
Worldwide Independent Network of Market Research and Opinion Poll
A global network of independent research companies. Member companies are independent organisations, connected through professional collaboration.
Explore the WIN network (opens in a new tab)05 / Contact
For research enquiries and professional collaborations,
get in touch with WisdomAsia.